Communicational Leadership in Crisis: Analysis of Leaders’ Communication Styles in Reputation Management in the Military Security Environment

Cornel Zamfirescu — 2025-06-30

In the contemporary military environment, crisis is no longer just an operational threat, but also a communication challenge with a direct impact on institutional reputation and public perception. This article investigates how senior military leaders manage communication in crisis situations, focusing on the communication styles adopted in moments of reputational tension. Through a content analysis applied to public speeches, official statements and media reactions from three recent crises (the Kabul incident – 2021, classified information leaks in Eastern Europe, disinformation campaigns in Ukraine), the research identifies the dominant patterns of communication leadership: proactive vs. reactive, institutionalized vs. personalized, transparent vs. opaque. The results indicate that communication styles focused on assumption, narrative coherence, and balance between authority and empathy contribute significantly to maintaining public trust and limiting the negative impact of the crisis. The article emphasizes the importance of developing strategic communication skills in the training of military leaders, especially in a context characterized by media pressure, information warfare, and increased demands for institutional transparency.

The Role of Adaptive Information Systems in Detecting Disruptive Communication Signals

Catalin-Relu Basescu — 2025-06-30

This paper analyzes the role of adaptive information systems in the early identification of potentially disruptive communication signals, in a context marked by information instability, digital acceleration and media pressure on institutions. Faced with the intensification of phenomena such as ideological polarization, the dissemination of disinformation and the emergence of radicalizing discourses, the ability of organizations to anticipate and interpret deviations from communication norms becomes essential, in order to protect decisional coherence and public trust. The paper is based on recent contributions from the fields of semantic analysis, natural language processing and machine learning, offering an integrated approach on how digital infrastructures can support contextual analysis of messages and the detection of weak signals. Adaptive information systems are described as complex algorithmic entities, capable of processing large volumes of unstructured data, identifying discursive patterns and generating, in real time, information risk scores. By integrating artificial intelligence and semantic analysis technologies, these systems support rapid, contextually relevant and anticipatory institutional responses. The paper thus proposes a conceptual framework applicable to the development of proactive mechanisms for discursive surveillance and communication instability management, with strategic relevance for educational, administrative and governmental environments.

Acta Universitatis Danubius. Communicatio

Communicational Leadership in Crisis: Analysis of Leaders’ Communication Styles in Reputation Management in the Military Security Environment

The Role of Adaptive Information Systems in Detecting Disruptive Communication Signals