Acta Universitatis Danubius. Œconomica, Vol. 9, No. 5
Abstract
This study aims at identifying the factors affecting the customers demand for Internet
banking usage by analyzing sample of 450 consumers’ responses who have been interviewed
personally through structured survey in 3 districts of Uttar Pradesh India. The study was conducted on
the private, public and foreign banks which included ICICI Bank Ltd., HDFC Bank Ltd. and AXIS
Bank, Standard Chartered Bank and Yes Bank. Among public sector banks the respondents were from
Bank of Baroda, Punjab National Bank and State Bank of India and Canara Bank. The sample size of
450 has been taken from among the urban population of above 18 years of age. The result indicates
that the educated respondents use the service of internet banking. Based on occupation we can say
that the service class and the business class is the one who use internet banking service to nearly 2
times as other occupation. The high income respondents having more than 1 lack income prefer to use
this service. The private sector bank account holders use this service as compared to public sector
banks. The banking attributes i.e. convenience and security do have very attentive influence on the
use of Internet banking.
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