Business Administration and Business Economics


  • Collective Authors


This article aims at emphasizing the level of institutional ethics for the needs of an
organization, which is the consumers’ protection. By the means of this marketing research which has
as a starting point the Fishbein- Rosenberg model, we wish to point out the importance of the main
attributes specified by the Law of the Public Servant, whether these can be the basis of the
relationship between consumers and economic operators. The institution of consumers’ protection
acts as an arbitrer in this case and we wish to find out whether these attributes follow the requirements
of the relationship between consumer and the institution which protects them.


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How to Cite

Collective Authors. (2021). Business Administration and Business Economics: Array. Acta Universitatis Danubius. Œconomica, 10(2). Retrieved from