Business Administration and Business Economics
Abstract
This article aims at emphasizing the level of institutional ethics for the needs of an
organization, which is the consumers’ protection. By the means of this marketing research which has
as a starting point the Fishbein- Rosenberg model, we wish to point out the importance of the main
attributes specified by the Law of the Public Servant, whether these can be the basis of the
relationship between consumers and economic operators. The institution of consumers’ protection
acts as an arbitrer in this case and we wish to find out whether these attributes follow the requirements
of the relationship between consumer and the institution which protects them.
References
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Balaure, Virgil (coord.), Adăscăliţei, V.; Bălan, C.; Boboc, Şt.; Cătoiu, I.; Olteanu, V.; Pop, N. Al.;
Teodorescu, N. (2002). Marketing, 2nd Edition. Bucharest: Uranus.
Blackwell, R.D.; Engel, J.F. & Miniard, P.W. (2005). Consumer behavior. 8th Edition, Orlando:
Dryen Press.
Cowe, Roger; Simon, Williams (2000). Who are the ethical consumers? The Co-operative Bank,
pp.9., https://caseplace.org/pdfs/All-Cooperative%20Bank-2000-Who%20are%20the%20ethical
%20consumers% 20pt.% 201. pdf, [accessed at 18.12.2013].
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Ferrell, O. C.; Hirt, Geoffrey & Ferrell, Linda (2010). Business: A Changing World 8th Edition. New
York: McGraw-Hill/Irwin.
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Londra, Yale University Press, http://www.inp.uw.edu.pl/mdsie/Political_Thought/Kant%20-% 20
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Kotler, Ph.; Wong, V.; Saunders, J. & Armstrong, G. (2005). Principles of Marketing. Fourth
European Edition. Harlow: PreticeHall.
Lovelock, C.; Wirtz, J.; Lapert, D. & Munos, Annie (2008). Marketing des services. Six edition. Paris:
Pearson Education.
Levitt, Theodore (1986). Marketing Imagination. New Expanded Edition. New York: Free Press.
Stuart, Mill John (2001). Utilitarianism. Ontario N2G 3L1 Canada, Batoche Books Limited.
Mureșan, Laura (2009). Ethics and social responsibility in marketing phd. thesis, University
Transilvania Brașov, disponibil la http:// aspeckt. unitbv.ro /jspui/bitstream/123456789/35/1/
Rezumat_teza_Muresan %20 Laura. pdf [accessed at 23.01.2014].
Muresan, Valentin (2003). Utilitarismul lui John Stuart Mill/ The Utilitarianism of John Stuart Mill.
Bucharest: Paideia.
Muresan, Valentin (2013). If you talk to people about ethical codes, they make their cross. Adevarul
newspaper/18.10.2013/ disponibil la http:// adevarul.ro/educatie/ universitar/etica-cercetare-eticaaplicata-
1t52616063c7b855ff5651201a/index.html, [accessed at 29.11.2013]
Norman, R. (1994). Le management de service: théorie du moment de vérité dans les services/The
service management: theory of the moment of truth in services. Paris: InterÉditions.
Rust, R.T.; Zahorik, A.J. & Keinigham, T.L. (1996). Service Marketing. New York: HarperCollins.
***Biblia (2007). Gospel of Matthew. Bucharest: The Roumain Ortodox Church.
***Law no. 188/1999 The Status of civil servants,
www.dreptonline.ro/legislatie/lege_statutul_functionarului_public.php, [accessed at 01.11.2013].
***Law no. 7/2004, The Code of conduct for public servants,
www.dreptonline.ro/legislatie/lege_conduita_functionari.php. [accessed at la 01.11.2013].
***http://www.descopera.ro/dnews/9772671-de-ce-barbatii-au-o-moralitate-mai-elastica-decat-afemeilor
[accesat la 10.01.2014].
Amfiteatru Economic, no 20/June, pp. 131.
Balaure, Virgil (coord.), Adăscăliţei, V.; Bălan, C.; Boboc, Şt.; Cătoiu, I.; Olteanu, V.; Pop, N. Al.;
Teodorescu, N. (2002). Marketing, 2nd Edition. Bucharest: Uranus.
Blackwell, R.D.; Engel, J.F. & Miniard, P.W. (2005). Consumer behavior. 8th Edition, Orlando:
Dryen Press.
Cowe, Roger; Simon, Williams (2000). Who are the ethical consumers? The Co-operative Bank,
pp.9., https://caseplace.org/pdfs/All-Cooperative%20Bank-2000-Who%20are%20the%20ethical
%20consumers% 20pt.% 201. pdf, [accessed at 18.12.2013].
Cătoiu, Iacob & Teodorescu, Nicolae (2004). The consumer behavior. Bucharest: Uranus.
Ferrell, O. C.; Hirt, Geoffrey & Ferrell, Linda (2010). Business: A Changing World 8th Edition. New
York: McGraw-Hill/Irwin.
Kant, I. (1875). Groundwork of the Metaphysics of Morals. Allen W. Wood, 2002, New Haven
Londra, Yale University Press, http://www.inp.uw.edu.pl/mdsie/Political_Thought/Kant%20-% 20
groundwork% 20for % 20 the %20metaphysics%20of%20morals%20with%20essays.pdf,[ accessed
at 20.11.2013].
Kotler, Ph.; Wong, V.; Saunders, J. & Armstrong, G. (2005). Principles of Marketing. Fourth
European Edition. Harlow: PreticeHall.
Lovelock, C.; Wirtz, J.; Lapert, D. & Munos, Annie (2008). Marketing des services. Six edition. Paris:
Pearson Education.
Levitt, Theodore (1986). Marketing Imagination. New Expanded Edition. New York: Free Press.
Stuart, Mill John (2001). Utilitarianism. Ontario N2G 3L1 Canada, Batoche Books Limited.
Mureșan, Laura (2009). Ethics and social responsibility in marketing phd. thesis, University
Transilvania Brașov, disponibil la http:// aspeckt. unitbv.ro /jspui/bitstream/123456789/35/1/
Rezumat_teza_Muresan %20 Laura. pdf [accessed at 23.01.2014].
Muresan, Valentin (2003). Utilitarismul lui John Stuart Mill/ The Utilitarianism of John Stuart Mill.
Bucharest: Paideia.
Muresan, Valentin (2013). If you talk to people about ethical codes, they make their cross. Adevarul
newspaper/18.10.2013/ disponibil la http:// adevarul.ro/educatie/ universitar/etica-cercetare-eticaaplicata-
1t52616063c7b855ff5651201a/index.html, [accessed at 29.11.2013]
Norman, R. (1994). Le management de service: théorie du moment de vérité dans les services/The
service management: theory of the moment of truth in services. Paris: InterÉditions.
Rust, R.T.; Zahorik, A.J. & Keinigham, T.L. (1996). Service Marketing. New York: HarperCollins.
***Biblia (2007). Gospel of Matthew. Bucharest: The Roumain Ortodox Church.
***Law no. 188/1999 The Status of civil servants,
www.dreptonline.ro/legislatie/lege_statutul_functionarului_public.php, [accessed at 01.11.2013].
***Law no. 7/2004, The Code of conduct for public servants,
www.dreptonline.ro/legislatie/lege_conduita_functionari.php. [accessed at la 01.11.2013].
***http://www.descopera.ro/dnews/9772671-de-ce-barbatii-au-o-moralitate-mai-elastica-decat-afemeilor
[accesat la 10.01.2014].
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Published
2021-05-27
How to Cite
Collective Authors. (2021). Business Administration and Business Economics: Array. Acta Universitatis Danubius. Œconomica, 10(2). Retrieved from https://dj.univ-danubius.ro/index.php/AUDOE/article/view/1079
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