Promotion and Development of Wine Tourism In the Republic of Moldova

Authors

  • Rodica Burbulea The State Agrarian University of Moldova
  • Veronica Movileanu The State Agrarian University of Moldova

Keywords:

tourism; wine tourism; inbound tourism; outbound tourism; winemaking

Abstract

Tourism is a way of life in the contemporary world that represents an important force for the
development, prosperity and well-being of nations. Over the last two decades, wine tourism has
experienced a continuous expansion, with average annual growth rates of between 5 and 10%, thus
becoming a sector of major importance for both the world's major powers and developing countries. It
is important to note that tourism, as a branch of economic interference, drives and stimulates the
production of other economic areas. The research carried out in this paper has shown that the activity
of some fields is largely determined by the needs of tourism and tourists, which are very varied and
constantly changing. Under these conditions, there is a need to adapt the tourism industry to the
increasingly diverse and complex requirements of tourists, causing the state and private economic
agents to modernize the technical and material base and infrastructure, while developing new forms of
tourism one of them being wine tourism.

Author Biographies

Rodica Burbulea, The State Agrarian University of Moldova

Associate Professor, PhD in Economics

Veronica Movileanu, The State Agrarian University of Moldova

Associate Professor, PhD in Economics

References

Burbulea, R. (2010). The evolution and trends of the development of the wine market in the Republic

of Moldova. The service sector in the 21st century: achievements, problems, perspectives. In: Materials

of the International Scientific Symposium. Chisinau: USM, pp. 238-246, 0.5 c.a.

Burbulea, Rodica & Movileanu, Veronica (2021). Marketing Strategies in Determining New Markets

And Investors in the Vineyards Area International Scientific-Practical Conference Global Economic

Challenges: the Main Socio-Economic Directions of Development in the Post-Conflict Territories, May

,... 75-81, 0.4 c.a. http://bbu.edu.az/uploads/files/Konfrans/2021-KONFRANS-SON.pdf.

Mardare, Aliona (2020). Wine Road. Wine tourism in the Republic of Moldova. Iasi.

Tourism activity of travel agencies and tour operators in the Republic of Moldova in 2020.

https://statistica.gov.md/newsview.php?l=en&idc=168&id=6938.

Wine Tourist Guide of the Republic of Moldova. https://wineofmoldova.com/wpcontent/

uploads/2021/02/Ghid-oenoturistic-RO.pdf

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Published

2022-05-20

Issue

Section

Economic Development, Technological Change, and Growth