Agro-Entrepreneurial Intention: Testing the integrated Model of Psychological and Behavioral (TPB) Approaches

Authors

  • Precious Chikezie Ezeh Business Administration & Federal University Gusau, Zamfara State
  • Rufai Mohammed Abdulrahman

Keywords:

Agro-entrepreneurship, psychological characteristics, TPB, Nigeria

Abstract

This study explored the influence of behavioural and psychological traits on agro-entrepreneurial intentions among secondary school students. Secondary school students aged 15-19 years were selected. Data were collected using 300 pieces of questionnaire, and structural equation modelling (SEM) was used for analysis. It was found that secondary school students' agro-entrepreneurial intention is significantly and positively related to perceived behavioural control, attitude towards behaviour and tolerance for ambiguity but significantly and negatively related to self-confidence. This study offers evidence of the effects of behavioural and psychological traits of secondary school students on agro-entrepreneurial intentions. This study explicitly focused on secondary school students. The findings provide valuable information for curriculum and policy development.

Author Biography

Precious Chikezie Ezeh, Business Administration & Federal University Gusau, Zamfara State

PhD Specialist in Services Marketing, Marketing Management and Entrepreneurship, Department of Business Administration, Federal University Gusau, Zamfara State

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2022-12-30

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Business Administration and Business Economics