Corporate Strategy And Non-Financial Performance Of Deposit Money Banks In Abeokuta And Ijebu-Ode, Ogun State, Nigeria
Keywords:
Corporate strategy, customer intimacy, customer loyalty, disruptive innovation, non-financial performance, product leadership and turnover intention.Abstract
This study investigated the relationship between corporate strategy and non-financial performance of deposit money banks in Ogun State. A quantitative, cross-sectional survey research design was adopted. The population consisted of the non-managerial staff of deposit money banks in Abeokuta and Ijebu-Ode branches. Probability simple random sampling was adopted to select respondents. A sample size of 152 respondents were obtained and used for analysis purposes. Pearson Product Moment Correlation was used to measure the correlation between variables. The findings revealed that there is evidence of a relationship between corporate strategy and non-financial performance of deposit money banks in Ogun State. It is recommended that the deposit money banks should improve their customer intimacy, product leadership and disruptive innovation strategies to sustain the loyalty of their customers and reduce staff turnover intentions.
References
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Sule, O. E. (1991). Commercial banks in Nigeria – Problems and prospects (A case study of United Bank for Africa PLC, Ota), An unpublished project for the award of Higher National Diploma in Business Administration at Ogun State Polytechnic, Abeokuta, Nigeria.
Tabrani, M., Amin, M. & Nizam, A. (2018). Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships, International Journal of Bank Marketing, 36(5): 823-848. [Internet:https://rb.gy/o0zox6; downloaded on 30 December 2019.)
Yuliansyah, Y., Gurd, B. & Mohammed, N. (2017). The significant of business strategy in improving organisational performance, Humanomics, 33(10): 56-74. (DOI: 10.1108?H-06-2016-0049; downloaded on 25 December 2019.)
Zentner, A. (2012). Disruptive innovation: A catalyst for change in business and marketing modelling. (Internethttps://www.researchgate.net/publication/268105538. doi:10.13140/21.4783.8403; downloaded on 30 December 2019.)
Amah, E. & Nkuda, M. (2014). Foundations of business management, Nigeria, Port Harcourt: Tema T. press.
Andrews, K. R. (1988). The concept of corporate strategy, in Quinn, J. B. Mintzberg, H and Janes, R. M. (Editors), The strategy process: Concepts, contexts and case, Englewood Cliffs; Prentice Hall. (Internet:https://scholar.goggle.com/scholar?qrelated:pVjIEkoNDcMJ; downloaded on 30 December 2019.)
Belete, A. K. (2018). Turnover intention influencing factors of employees: An empirical work reviews, Journal of Entrepreneurship and Organization Management, 7(3): 1-7. (DOI:10.4172/2169-026X.1000253 downloaded on 3 August 2020.)
Chimere-Nwoji, C. (2017). Workplace conflict and employees’ intention to quit in private healthcare organizations in Rivers State, Scholarly Journal of Science Research and Essay, 6(3): 48-60. (Internet:http://www.scholarly-journals.com/sjsre/publications/2017/August/toc.htm; downloaded on 30 December 2019.)
Cochran, J. (2004). Increasing customer intimacy through customer relationship management, AMICIS 2004 Proceedings, Paper 489: 3885-3893. (Internet:http://aisel.aisnet.org/amcis2004/489; downloaded on 30 December 2019.)
Ion, E. & Criveanu, M. (2016). Organisational performance – A concept that self-seeks to find itself, Annals of the “Constantin Brancusi”, University of Targu Jiu, Economy Series, 4: 179-183. (Intenet:https://rb.gy/r8tf83; downloaded on 30 December 2019.)
Kiptui, J. (2009). The role of organizational culture in the relationship between strategy and performance of commercial banks in Kenya, (Internet:https://core.ac.uk/reader/234626150; downloaded on 24 August 2020.) (MBA project submitted to School of Business, University of Nairobi.)
Krejcie, R. V. & Morgan, D. W. (1970). Determining sample size for research activities, Educational and Psychological Measurement, 30: 607-610. [Internet:rb.gy/uxurxp; downloaded on 30 December 2019]. (DOI:10.1177/00136447003000308).
Monroe, S. A. (2006). How corporate strategy contribute to firm performance: A cross sectional study of resource governance decision making in US firms. (Intenet:https://rbgy/vswcnt downloaded on the 24 August 2020.) (PhD Thesis in Strategic Management at Massey University, Palmerston North.)
Moore, G.A. (2002). Living on the Fault Line: Managing for shareholder value in any economy, Rev.ed, New York: Harper Business. (Internet:https://rb.gy/jnjsbk; downloaded on 30 December 2019.)
Morgan, M., Levitt, R.E. & Malek, W. (2007). Executing your strategy: How to break it down and get it done, Boston: Harvard Business School Press. (https://rb.gy/olcm5h; downloaded on 30 December 2019.)
Onuoha, B. C. (2016). Corporate planning and strategy – A competitive perspective for emerging economies, Port Harcourt, Nigeria: African Entrepreneurship and Leadership Initiative.
Perez, M. (2008). Turnover intent, (Internet:https://docplayer.net/amp/20983210-Turnover-intent-diploma-thesis.html; downloaded on 24 August 2020.) (Diploma Thesis, University of Zurich, German,)
Porter, M. (1980). Competitive strategy, New York: Free Press.
Rant, M. B. & Cerne, S. K. (2017). Becoming a hidden champion: From selective use of customer intimacy and product leadership to business attractiveness, South East European Journal of Economic and Business, 12(1): 89-103. (DOI:10.1515/jeb-2017-0008; downloaded on 30 December 2019.)
Richard, P. J., Devinney, T. M., Yip, G. S. & Johnson, G. (2009). Measuring organisational performance: Towards methodological best practice, Journal of Management, 35(3): 718-804. DOI:10.1177/0149206308330560; downloaded on 30 December 2019.
Rozi, A. F. (2016). The effect of customer intimacy, trust and commitment in relation to customer loyalty of Jatim Bank, Jember, The Third International Conference on Entrepreneurship: 108-115. [Internet:https://www.semanticschola.org/paper/THE-EFFECT-OF-CUSTOMER-INTIMACY-%2C-TRUST-AND-IN-TO-Rozi/ab162c264e55d9d59b12b1751d4daaf43931ecc4; downloaded on 30 December 2019.]
Santosa, E. (2014). Can product leadership be a predicator of a customer’s loyalty? Journal of Indonesian Economy and Business, 29(1): 74-88. [Internet:www.semanticscholar.org/paper/CAN-PRODUCT-LEADERSHIP-BE-A-PREDICTOR-OF-A-LOYALTY-Santosa/5a3369344f7c818591854762f230f3b83d5eb664; downloaded on 30 December 2019]. (DOI:10.22146/ijeb.6214.)
Santosa, M. S. E. (2015). The power of product leadership in generating customers’ intentions to buy: The case of Dagadu, Journal of Indonesian Economy and Business, 30(2): 159-172. (Internet:https://rb.gy/6ef69x; downloaded on 30 December, 2019.)
Skarzynski, P., & Rufat-Latre, J. (2011). Lessons to jumpstart disruptive innovation. Strategy & Leadership, 39(1), 5–10. [Internet:https://doi.org/10.1108/10878571111095367; downloaded on 30 December 2019.)
Sule, O. E. (1991). Commercial banks in Nigeria – Problems and prospects (A case study of United Bank for Africa PLC, Ota), An unpublished project for the award of Higher National Diploma in Business Administration at Ogun State Polytechnic, Abeokuta, Nigeria.
Tabrani, M., Amin, M. & Nizam, A. (2018). Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationships, International Journal of Bank Marketing, 36(5): 823-848. [Internet:https://rb.gy/o0zox6; downloaded on 30 December 2019.)
Yuliansyah, Y., Gurd, B. & Mohammed, N. (2017). The significant of business strategy in improving organisational performance, Humanomics, 33(10): 56-74. (DOI: 10.1108?H-06-2016-0049; downloaded on 25 December 2019.)
Zentner, A. (2012). Disruptive innovation: A catalyst for change in business and marketing modelling. (Internethttps://www.researchgate.net/publication/268105538. doi:10.13140/21.4783.8403; downloaded on 30 December 2019.)
Published
2021-06-07
How to Cite
Sule, O. E., & Amah, E. (2021). Corporate Strategy And Non-Financial Performance Of Deposit Money Banks In Abeokuta And Ijebu-Ode, Ogun State, Nigeria: Array. The Journal of Accounting and Management, 11(2). Retrieved from https://dj.univ-danubius.ro/index.php/JAM/article/view/822
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