The Role of Perceived Quality and Brand Attitude on The Relationship Between Perceived Ease of Use and Customer Preference: Research on Mobile Taxi Booking Sector. JAM [Internet]. 2025 Sep. 30 [cited 2026 Sep. 8];15(3):24-32. Available from: https://dj.univ-danubius.ro/index.php/JAM/article/view/3608