Online Trade of Clothes in the Context of the Green Economy
Keywords:online commerce; clothing; behavioral economics; green economy
Over the last fifteen years, the concept of the „green economy” has started to be given increasing importance not only in academia, but also in the implementation of various public policies, as a result of the need to respect sustainable development. Given the increased importance of respecting the environment in the current context, this article aims to highlight the impact of online trade in clothing sector on the consumer in terms of sustainability. Through an opinion poll, young people's perception of the impact of online clothes trade in the context of the COVID-19 pandemic was investigated, reaching the conclusion that the pandemic led to a change in behavioral trends with regard to the acquisition of clothing.
Barnes S.J., Pressey A.D., (2016), „Cyber-mavens and online flow experiences: Evidence from virtual worlds”, Technological Forecasting and Social Change, 111, pp. 285-296.
Cachon G., Swinney R., (2011), „The value of fast fashion: quick response, enhanced design, and strategic consumer behavior”, J. Mgt. Sci., 57 (4), pp. 778-795.
Canadapost, (2017), „Looking to attract the Canadian millennial shopper? Get to know them first.”,https://www.canadapost.ca/web/en/blogs/business/details.page?Article=2017/03/20/canadian_millennials&cattype=business&cat=shipping, accesat la data 18.03.2020.
Dreze X., Nunez J.C., (2009), „Feeling superior: The impact of loyalty program structure on consumers' perceptions of status”, Journal of Consumer Research, 35, pp. 890-905.
Fashion Days, (2019), https://www.wall-street.ro/special/retailarena/246563/surpriza-in-topul-retailerilor-de-fashion-liderul-pietei-este-un-discounter-care-vinde-si-home-deco.html#gref, accesat în data de 18.03.2020.
Glami, Fashion research, (2019), https://www.fashion-research.ro/sustenabilitate, accesat în data de 18.03.2020.
H&M, (2020), „Let’s close the loop”, https://www2.hm.com/ro_ro/sustainability-at-hm/our-work/close-the-loop.html, accesat în data de 20.03.2022
Han Y.J., Nunes J.C, Drèze X., (2010), „Signaling status with luxury goods: The role of brand prominence”, Journal of Marketing, 74 (4), pp. 15-30.
Hertwig R., Ortmann A., (2001), „Experimental practices in economics: a methodological challenge for psychologists?”, Behav. Brain Sci., 24 (3), pp. 383-403.
Jiang Z., Benbasat I., (2005), „Virtual Product Experience: Effects of Visual and Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping”, Journal of Management Information Systems, 21, pp. 111-148.
Jung Y., Pawlowski S.D., (2014), „Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds”, Information & Management, 51, pp. 520-531.
Kaiser S.B., (1997), „The social psychology of clothing: Symbolic appearances in context”, (2nd ed. rev), Fairchild, New York.
KeysFin, (2018), Analiză, https://www.keysfin.com/RO#!/Pages/News/NewsDetails&title=fashion-ul-romanesc-pe-val-business-ul-cu-haine-de-firma-bate-recordul-istoric-in-2018, accesat în data de 18.03.2020.
Kim T., Biocca F., (1997), „Telepresence via Television: Two Dimensions of Telepresence may have Different Connections to Memory and Persuasion”, Journal of Computer Mediated Communication, p. 3.
Ma Y., Lin X., Wu A., Huang Q., Li X., Yan J., (2020), „Suggested guidelines for emergency treatment of medical waste during COVID-19: Chinese experience Waste Dispos.” Sustain. Energy, p. 1
Macarthur E., (2017), „A New Textiles Economy: Redesigning fashion’s future”, https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-Textiles-Economy_Full-Report_Updated_1-12-17.pdf, accesat în data de 18.03.2020.
Raport GPEC e-commerce, (2020), https://www.gpec.ro/blog/raport-gpec-e-commerce-romania-2019, accesat în data de 18.03.2020.
Rudd N.A., Lennon S.J., (2000), „Body image and appearance-management behaviours in college women”, Clothing and Textiles Research Journal, 18, pp. 152-162.
Schechtman M., (2012), „The Story of my (Second) Life: Virtual Worlds and Narrative Identity”, Philosophy & Technology, 25, pp. 329-343.
Stal H.I., Jansson J., (2017), „Sustainable consumption and value propositions: exploring product–service system practices among Swedish fashion firms”, Sustain. Dev., 25, pp. 546-558.
„The Catalan Waste Agency Has Established Different Options to Treat Sanitary Waste in the COVID-19 Period (15 April 2020)” http://residus.gencat.cat/es/actualitat/noticies/detall/residus-sanitaris-COVID19-0000, accesat în data de 18.03.2020.
Veblen T.B., (1899), „The theory of the leisure class”, Boston, USA, Houghton Mifflin, pp. 25-167.
Wilcox K., Kim H.M., Sen S., (2009), „Why do consumers buy counterfeit luxury brands?”, Journal of Marketing Research, 46 (2), pp. 247-259.
Copyright (c) 2022 Georgiana-Ionela Marin, Andra-Nicoleta Mecu, Florentina Chițu, Anca Turtureanu
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The author fully assumes the content originality and the holograph signature makes him responsible in case of trial.