Can Artificial Intelligence (AI) Become an Active Assistant to the Finance, Audit, and Accounting Functions? A Credit Control Data Analysis Approach

Authors

  • Carmen Mihaela Bulau “Valahia” University of Targoviste
  • Aura Oana Mustatea “Valahia” University of Târgoviște
  • Mirela Matei (Pana) “Valahia” University of Târgoviște

Keywords:

artificial intelligence (AI); finance accountant role; management; ChatGPT

Abstract

This paper investigates the transformative role of the financial accountant/analyst and of Artificial Intelligence (AI) integration as a virtual assistant to the finance and accounting function of an organization, facilitating accurate financial analysis, interpretation, and presentation of key indicators while optimizing time efficiency. In today's fast-paced business environment, financial managers are tasked with navigating complex financial landscapes and providing timely insights to support strategic decision-making. Examining the challenges faced in performing financial analysis and interpretation while increasing data volumes and complexity, this research discusses how AI algorithms enable finance managers to automate data collection, analysis, and reporting tasks, thereby freeing up valuable time for strategic planning and decision-making. This research has been conducted by a financial specialist with more than 10 years of experience in the finance and accounting area interrogating a GenAI bot (ChatGPT bot – Finance Wizard), based on the given two years balance sheet and profit and loss financial statements data available for testing. The scope was to validate the analysis done by the AI bot and to assess the benefits of using such a bot within daily operations. The results are reliable enough to consider having AI as a reliable assistant for repetitive operations and some more complex ones. In conclusion, this paper asserts that AI integration as a financial accountant assistant holds immense potential for transforming financial analysis, interpretation, and presentation processes, thereby enabling financial managers to fulfill their strategic role as business partners and value creators, thus transforming also the strategic role in further development for achieving sustainability and organizational resilience. It calls for continued research by peers specialists.

References

Abeysekera, I. (2024). ChatGPT and academia on accounting assessments. Journal of Open Innovation: Technology, Market, and Complexity.

Adebiyi, O. (4 November, 2023). Exploring the Impact of Predictive Analytics on Accounting and Auditing Expertise: A Regression Analysis of LinkedIn Survey Data. (SSRN, Ed.).

Adeyeri, T. (2024). Automating Accounting Processes: How AI is Streamlining Financial Reporting. Journal of Artificial Intelligence Research, 4(1).

Alshurafat, H. (2 February, 2023). The Usefulness and Challenges of Chatbots for Accounting Professionals: Application On ChatGPT. Elsevier Analytical Services Research Paper Series. Available at SSRN: https://ssrn.com/abstract=4345921.

Ballantine, J.; Boyce, G. & Stoner, G. (2024). A critical review of AI in accounting education: Threat and opportunity. Critical Perspectives on Accounting, 99.

Berdiyeva, O.; Islam , M. U. & Saeedi, M. (2021, July). Artificial Intelligence in Accounting and Finance: Meta-Analysis. International Business Review, 3(1), pp. 56-79.

Biancone, P. & Chmet, F. (2024). Role of ChatGPT in the Accounting Field. EAI/Springer Innovations in Communication and Computing, pp. 139-153.

Chang, J.; Hsiao, M. & Peng, Y. (2022). An Exploration on Accounting Professionals Facing the Development of AI. ICIBE ‘21: Proceedings of the 7th International Conference on Industrial and Business Engineering, pp. 94-103. New York: Association for Computing Machinery.

de Villiers, C.; Dimes, R. & Molinari, M. (2024). How will AI text generation and processing impact sustainability reporting? Critical analysis, a conceptual framework and avenues for future research. Sustainability Accounting, Management and Policy Journal, 15, pp. 96-118. Retrieved from: https://0i10yk7ey-y-https-doi-org.z.e-nformation.ro/10.1108/SAMPJ-02-2023-0097.

Hasan, A. (29 January, 2022). Artificial Intelligence (AI) in Accounting & Auditing: A Literature Review. Open Journal of Business and Management, 10(1), 440. Retrieved from: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=x5QuCysAAAAJ&citation_for_view=x5QuCysAAAAJ:9yKSN-GCB0IC

Jayasuriya, D. & Dow, K. (24 July, 2023). Chatbots in Accounting, Finance and Education.

Khairunisa, T. & Suyatmini, S. (2024). Implementation of AI Chatbot as an Interactive Learning Medium on Accounting Lessons in SMK. Ideguru: Jurnal Karya Ilmiah Guru, 9(3), pp. 1414-1420.

Liu, W.; Fan, H.; Xia, M. & Pang, C. (2022). Predicting and interpreting financial distress using a weighted boosted tree-based tree. Engineering Applications of Artificial Intelligence, 116.

Manigandan, L. & Alur, S. (2023). Mapping the Research Landscape of Chatbots, Conversational Agents, and Virtual Assistants in Business, Management, and Accounting: A Bibliometric Review. Qubahan Academic Journal, 3(4).

Naqvi, A. (2020). Artificial Intelligence for Audit, Forensic Accounting, and Valuation: A Strategic Perspective. John Wiley & Sons, Inc.

Papakonstantinidis, S.; Kwiatek, P. & Spathopoulou, F. (2024). Embrace or resist? Drivers of artificial intelligence writing software adoption in academic and non-academic contexts. Contemporary Educational Technology, 16(2).

Shabelnyk, T. V.; Krivenko, S. V.; Rotanova, N. Y.; Diachenko, O. F.; Tymofieieva, I. B. & Kiv, A. E. (2021). Integration of chatbots into the system of professional training of Masters. CTE Workshop Proceedings, pp. 212–220.

Shchyrba, I.; Savitskaya, M.; Fursa, T.; Yeremіan, O. & Ostropolska, Y. (2024). Management Accounting: The Latest Technologies, Chatgpt Capabilities. Financial and Credit Activity: Problems of Theory and Practice, pp. 160-172.

Stott, F. & Stott, D. (2023). A Perspective on the Use of Chatgpt in Tax Education. Advances in Accounting Education: Teaching and Curriculum Innovations, 27, pp. 145-153.

Vărzaru, A. (2022). Assessing the Impact of AI Solutions’ Ethical Issues on Performance in Managerial Accounting. Electronics, 11(14).

Zadorozhnyi, Z.-M.; Muravskyi, V.; Pochynok, N.; Muravskyi, V.; Shevchuk, A. & Majda, M. (2023). Application of Chatbots with Artificial Intelligence in Accounting. 13th International Conference on Advanced Computer Information Technologies (ACIT), pp. 196-200. Wrocław: IEEE.

Zhang, Z.; Wu, C.; Qu, S. & Chen, X. (2022). An explainable artificial intelligence approach for financial distress prediction. Information Processing & Management, 59(4).

Downloads

Published

2024-08-30

How to Cite

Bulau, C. M., Mustatea, A. O., & Matei (Pana), M. (2024). Can Artificial Intelligence (AI) Become an Active Assistant to the Finance, Audit, and Accounting Functions? A Credit Control Data Analysis Approach. Acta Universitatis Danubius. Œconomica, 20(4), 109–126. Retrieved from https://dj.univ-danubius.ro/index.php/AUDOE/article/view/2952

Issue

Section

Business Administration and Business Economics