Leveraging Crowdfunding to Finance Rural Water and Sanitation Projects: Opportunities, Challenges, and Pathways to Sustainable Development

Authors

  • Alexander Maune UNISA

Keywords:

Crowdfunding, Water and Sanitation, Rural Development, Digital Financing, PRISMA, WASH, Sustainable Development

Abstract

Access to safe water and sanitation remains a significant challenge in rural Zimbabwe, impacting public health, livelihoods, and socio-economic development. Traditional funding sources, including government budgets and donor aid, are constrained by limited fiscal capacity and declining external support. Crowdfunding, a technology-driven financing mechanism that mobilises small contributions from diverse donors, presents a viable alternative to address these gaps. This study systematically reviews literature using the PRISMA framework to explore the potential of crowdfunding in financing rural water and sanitation (WASH) projects. Findings indicate that donation-based, reward-based, and impact-investment crowdfunding models are most applicable to the Zimbabwean context. Key enablers include widespread mobile money adoption, diaspora engagement, community-led governance, and effective use of social media for storytelling and transparency. Challenges such as low digital literacy, connectivity issues, trust deficits, and regulatory ambiguities are also highlighted. The study underscores that integrating crowdfunding with community participation and local governance enhances ownership, accountability, and sustainability of WASH initiatives. Policy recommendations include establishing legal frameworks for crowdfunding, investing in rural digital infrastructure, and building community capacity. Harnessing crowdfunding effectively can supplement traditional financing, accelerate progress toward Sustainable Development Goal 6, and ensure equitable access to safe water and sanitation in Zimbabwe's rural communities.

References

Aderemi, T. (2020). Diaspora engagement and community development in Nigeria: Crowdfunding perspectives. African Journal of Economic and Management Studies, 11(3), 345–362.

Agrawal, A., Catalini, C., & Goldfarb, A. (2015). Crowdfunding: Geography, social networks, and the timing of investment decisions. Journal of Economics & Management Strategy, 24(2), 253-274.

Ahlers, G., Cumming, D., Günther, C., & Schweizer, D. (2015). Signaling in equity crowdfunding. Entrepreneurship Theory and Practice, 39(4), 955–980.

Banerjee, S. (2017). Civic crowdfunding for rural infrastructure: Lessons from India. Development in Practice, 27(5), 647–660.

Belleflamme, P., Lambert, T., & Schwienbacher, A. (2014). Crowdfunding: Tapping the right crowd. Journal of Business Venturing, 29(5), 585–609.

Belleflamme, P., Omrani, N., & Peitz, M. (2015). The economics of crowdfunding platforms. Information Economics and Policy, 33, 11–28.

Brown, M., & Kinyua, J. (2019). Mobile crowdfunding for rural development: Evidence from Kenya. Journal of African Business, 20(2), 215–232.

Burtch, G., Ghose, A., & Wattal, S. (2015). Cultural differences and crowdfunding success: The role of social norms. Information Systems Research, 26(1), 34–55.

Carter, R. C., Tyrrel, S. F., & Howsam, P. (2019). The impact and sustainability of community water supply projects in developing countries. Water Policy, 21(4), 745–762.

Chigonda, B. (2019). Water and sanitation in Zimbabwe: Challenges and policy responses. Journal of Southern African Studies, 45(3), 521–538.

Chikozho, C. (2020). Donor fatigue and development financing in Zimbabwe: Implications for rural infrastructure. African Journal of Public Affairs, 12(1), 65–78.

Cleaver, F., & Whaley, L. (2018). Understanding process and power in water governance: A critical review. World Development, 112, 246–256.

Cumming, D., Leboeuf, G., & Schwienbacher, A. (2019). Crowdfunding models and governance. Annual Review of Financial Economics, 11, 421–445.

Denyer, D., & Tranfield, D. (2009). Producing a systematic review. The SAGE Handbook of Organisational Research Methods. Sage Publications.

Durach, C. F., Kembro, J., & Wieland, A. (2017). A new paradigm for systematic literature reviews in supply chain management. Journal of Supply Chain Management, 53(4), 67–85.

Gerber, E. M., & Hui, J. S. (2013). Crowdfunding: Motivations and deterrents for participation. ACM Transactions on Computer-Human Interaction, 20(6), 34.

GSMA. (2022). The mobile economy in sub-Saharan Africa 2022. https://www.gsma.com/mobileeconomy/

International Monetary Fund. (2022). Zimbabwe: Fiscal and macroeconomic update. https://www.imf.org/en/Countries/ZWE

Jayasignhe, A., Retscher, G., & Retscher, G. (2025). The Integration of IoT (Internet of Things) Sensors and Location-Based Services for Water Quality Monitoring: A Systematic Literature Review. Sensors, 25(6), 1918.

Khan, A., & Hussain, A. (2025). The use of human-computer interaction in libraries: a systematic literature review. Global Knowledge, Memory and Communication, 74(3/4), 864–882.

Kitchenham, B. (2004). Procedures for performing systematic reviews. Keele University Technical Report TR/SE-0401. https://www.keele.ac.uk/computing/research/techreports/

Kiva. (2021). Water and sanitation projects funded through Kiva. https://www.kiva.org

Kouamou, V., Machekano, R., Mapangisana, T., Maposhere, C., Mutetwa, R., Shamu, T., Mutsvangwa, J., Bogoshi, M., & Israelski, D. (2023). Clinic-based SAMBA-II vs centralized laboratory viral load assays among HIV-1 infected children, adolescents and young adults in rural Zimbabwe: A randomized controlled trial. PLoS One, 18(2), e0281279.

Lehner, O. M. (2013). Crowdfunding social ventures: A model and research agenda. Venture Capital, 15(4), 289–311.

Mabiza, C., Nyandoro, M., & Moyo, S. (2020). Rural water and sanitation challenges in Zimbabwe: Policy and practice. Physics and Chemistry of the Earth, 115, 102859.

Mahmood, K. (2017). Reliability and validity of self-efficacy scales assessing students’ information literacy skills: a systematic review. The Electronic Library, 35(5), 1035–1051.

Mandizvidza, S. (2021). Diaspora engagement and rural development in Zimbabwe: Prospects and challenges. African Journal of Economic Review, 9(2), 45–62.

Massolution. (2015). Crowdfunding industry report 2015. https://www.massolution.com

Maune, A., Nyakwawa, G. M., & Magara, T. (2022). Financial Inclusion: A review of Mobile Money Interoperability in Zimbabwe. Acta Universitatis Danubius. Œconomica, 18(6).

McNay, L., Sridharan, S., & George, A. (2019). Sustainability challenges in rural water supply. Water International, 44(7), 801–816.

Mitra, S., & Gilbert, B. (2018). Social impact investing and crowdfunding for development. Journal of Sustainable Finance & Investment, 8(3), 222–239.

Moher, D., Liberati, A., Tetzlaff, J., & Altman, D. G. (2009). Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement. PLoS Medicine, 6(7).

Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing, 29(1), 1–16.

Mollick, E., & Nanda, R. (2016). Wisdom or madness? Comparing crowds with expert evaluation in funding the arts. Management Science, 62(6), 1533–1553.

Moyo, T. (2021). Financial trust and development financing in Zimbabwe. Journal of African Policy Studies, 8(1), 23–41.

Muchena, M., & Dube, L. (2021). Social media and Crowdfunding in Zimbabwe: Opportunities for rural development. Journal of African Media Studies, 13(2), 179–196.

Mugagga, F., & Nabaasa, B. B. (2016). The centrality of water resources to the realisation of Sustainable Development Goals (SDG): A review of potentials and constraints on the African continent. International Soil and Water Conservation Research, 4(3), 215–223.

Muka, T., Glisic, M., Milic, J., Verhoog, S., Bohlius, J., Bramer, W., . . . & Franco, O. H. (2020). A 24-Step guide on how to design, conduct, and successfully publish a systematic review and meta-analysis in medical research. European Journal of Epidemiology, 35(1), 49-60.

Mundonde, J., & Makoni, P. L. (2023a). Determinants of the successful signing of public–private partnership contracts for water and sanitation infrastructure financing in Zimbabwe. AQUA — Water Infrastructure, Ecosystems and Society, 72(12), 2229.

Mundonde, J., & Makoni, P. L. (2023b). Public-private partnerships and water and sanitation infrastructure development in Zimbabwe: what determines financing? Environmental Systems Research, 12(14), 1–11.

Mundonde, J., & Makoni, P. L. (2024). Framework Model for Financing Sustainable Water and Sanitation Infrastructure in Zimbabwe. Water, 16, 1691.

Munene, P. (2019). Digital literacy and crowdfunding adoption in rural Africa. Information Development, 35(4), 556–569.

Munyoka, R., & Musiyiwa, P. (2018). Diaspora contributions to community development in Zimbabwe: Crowdfunding perspectives. Development Southern Africa, 35(6), 754–769.

Ordanini, A., Miceli, L., Pizzetti, M., & Parasuraman, A. (2011). Crowdfunding: Transforming customers into investors through innovative service platforms. Journal of Service Management, 22(4), 443–470.

Raman, R., Iyer, A., & Nedungadi, P. (2025). Forecasting Artificial General Intelligence for Sustainable Development Goals: A Data-Driven Analysis of Research Trends. Sustainability, 17(16), 7347.

Reserve Bank of Zimbabwe. (2022). Annual report 2022. https://www.rbz.co.zw

Roppelt, J. S., Kanbach, D. K., & Kraus, S. (2024). Artificial intelligence in healthcare institutions: A systematic literature review on influencing factors. Technology in Society, 76.

Ryu, S., Hwang, H., & Park, J. (2018). Trust and success in Crowdfunding: Evidence from global platforms. Electronic Commerce Research, 18(4), 679–705.

Shneor, R., & Munim, Z. H. (2019). Reward crowdfunding contribution as planned behaviour: An extended framework. Journal of Business Research, 103, 56–70.

Short, J. C., Ketchen, D. J., McKenny, A. F., Allison, T. H., & Ireland, R. D. (2017). Research on crowdfunding: Reviewing the (very recent) past and celebrating the present. Entrepreneurship Theory and Practice, 41(2), 149–160.

Sinha, R. (2018). Civic Crowdfunding for water and sanitation projects in rural India. Water Policy, 20(4), 741–756.

Smith, L., Watson, P., & Chipangura, F. (2016). Milestone-based crowdfunding and community infrastructure projects in Africa. Development Policy Review, 34(S1), O50–O66.

Stern, C., Jordan, Z., & McArthur, A. (2014). Developing the review question and inclusion criteria: The first steps in conducting a systematic review. American Journal of Nursing, 114(4), 53–56.

UNICEF. (2022). Water, sanitation and hygiene (WASH) in Zimbabwe. https://www.unicef.org/zimbabwe

United Nations Development Programme. (2016). Crowdfunding for development: Lessons from pilot projects. https://www.undp.org.

United Nations Development Programme. (2021). Human development report: Zimbabwe 2021. https://hdr.undp.org

United Nations Zimbabwe. (2022). Zimbabwe diaspora remittances report.

United Nations. (2015). Transforming our world: The 2030 agenda for sustainable development. https://www.un.org/sustainabledevelopment

Whaley, L., & Cleaver, F. (2017). Can “functionality” save the day? Evaluating community management of rural water supply. Water Alternatives, 10(3), 775–792.

World Bank. (2013). Crowdfunding’s potential for development finance. https://www.worldbank.org

World Bank. (2021). Zimbabwe rural water supply and sanitation project: Project appraisal document. https://www.worldbank.org

Zareef, M. (2021). The Impact of COVID-19 on University Library Services: A Systematic Literature Review. https://core.ac.uk/download/478908191.pdf

Zhang, J., Zhao, L., & Chen, Y. (2016). Crowdfunding: Transforming financing in the digital age. Journal of Business Research, 69(11), 5136–5141.

Ziegler, T., Shneor, R., Garvey, K., Wenzlaff, K., Yerolemou, N., Zhang, B., & Hao, R. (2018). Expanding horizons: The 3rd European alternative finance industry report. Cambridge Centre for Alternative Finance.

Downloads

Published

2026-02-27

How to Cite

Maune, A. (2026). Leveraging Crowdfunding to Finance Rural Water and Sanitation Projects: Opportunities, Challenges, and Pathways to Sustainable Development. Acta Universitatis Danubius. Œconomica, 22(1), 42–67. Retrieved from https://dj.univ-danubius.ro/index.php/AUDOE/article/view/3541

Issue

Section

Articles

Most read articles by the same author(s)