Methodological Approaches to Assertive Communication from an Intercultural Perspective

Abstract

Assertive communication is essential in a democratic and globalized society. Modern democracy is founded on pluralism, and universal democratic values, such as freedom of expression and gender equality, highlight the significance of assertive communication in diverse cultural contexts. Accordingly, through assertive communication, interculturality supports and facilitates the transition from mere tolerance to active dialogue. Contemporary discourse increasingly emphasizes intercultural citizenship, in which the individual does not belong solely to a single nation-state but engages in a shared space shaped by multiple identities. Intercultural dialogue serves as a key instrument for negotiating potential tensions without compromising basic rights. This study examines the concept of assertiveness at the intersection of psychology, linguistics, and cultural studies. It also addresses aspects related to masculine and feminine cultural patterns, as well as the balance between permissiveness and constraint. The analysis further considers the dynamics between collectivism and individualism and reviews the principal elements of shame-based and guilt-based cultural frameworks.