• Idris Adegboyega ONIKOYI Osun State University, Osogbo, Nigeria
  • James A. ODUMERU Osun State College of Technology, Esa Oke, Osun State, Nigeria
  • Wasiu Olamilekan TAJUDEEN Osun State University, Osogbo, Nigeria
  • Callistus Destiny ODEH Osun State University, Osogbo, Nigeria


Organisational Performance, Environmental scanning, Business environment, Profitability


The objective of the study is to evaluate the effect of environmental scanning on organisational performance in Unilever Nigeria plc Ikeja, Lagos. Data were collected from both primary and secondary sources. The study adopted survey research design and data were collected through a structured questionnaire from a sample size of 227 and also from the company’s annual report from the period of 2012 to2016. The demographic data collected were analysed using frequency distribution and percentages. The findings revealed that internal environmental analyses affects consumer satisfaction and hence have a positive correlation as shown by the regression co-efficient (r)= .493, also it revealed that internal environmental analysis has significant impact on product quality and a positive correlation or relationship exist as it is revealed by the regression co-efficient (r)= .612 and the last hypothesis also revealed that relationship exist between external environmental analysis and profitability as shown by the regression co-efficient (r) = 0.914782. Based on this, the study concludes that environmental scanning has impact on non-financial orgnaisational performance and however, it is recommended that organisation should continuously, periodically scan and  monitor the trends and changes in consumer satisfaction and incorporate changes in taste and preferences of consumers to reflect product quality as it may constitute opportunity and threats to the organisation


Badrinath, R. &Wignaraja, G. (2004).Building business competitiveness.UN University Institutefor New technologies, International Trade forms, (2).
Brown, S.L & Eisenhardt, K.M. (1997).The Art of Continuous Change: Linking Complexity Theory and Time –Placed Evolution in Relentlessly Organisations. Administrative Science Quarterly, 42.
D’Aveni, R.A. (1994). Hyper- competition.New York: The Free Press.
Ilesanmi, O.A. (2012). Entrepreneurial Development, (revised edition).
Garg, V. K., Walters, B. A., & Priem, R. L. (2003). Chief executive scanning emphases, environmental dynamism, and manufacturing firm performance.Strategic Management Journal, 24(8), 725-744.
Godden, B. (2004). Sample size formular.Journal of Statistics, 3, 66.
Hambrick, D. C. (1982).Environmental scanning and organisational strategy.Strategic Management Journal, 3, 159-174.
Kazmi, A. (2008) Strategic Management and Business Policy (3rd ed.). New Delhi: TataMcGraw- Hill Publishing Company Limited.
Kennerley, M. & Nelly, A. (2003).Measuring performance in a changing business environment.International Journal of Operations and Production, 23(2), 213-229.
Koontz, H. O'Donnell, C. & Weihrich, H. (1980).Management (7th ed.).Japan: McGraw Hill Book Company.
Kumar, K., Subramanian, R., &Strandholm, K. (2001). Competitive strategy, environmental scanning and performance: A context specific analysis of their relationship. International Journal of Commerce & Management, 11(1), 1-13.
May, R.C., W.H. Jr., Stewart, & R., Sweo, (2000). Environmental scanning behaviour in a transitional economy: evidence from Russia. Academy of Management Journal, 43(3), 403-427.
Miles, R.E. & C.C., Snow, (1978).Organisation strategy, structure, and processes. New York, USA: McGraw-Hill.
Ngamkroeckjoti, C., & Speece, M. (2008).Technology turbulence and environmental scanning in Thai food new product development.Asia Pacific Journal of Marketing and Logistics, 20(4), 413-432.
Ojo, O. (2008). Appraisal of the impact of environmental scanning on corporate performance in selected Nigerian banks.Manager and Management, (7), 89-100.
Onodugo, V.A. (2000). Management Fundamentals: Concepts, Principles, and Practice.Enugu: El’Demark Publishers.
Onodugo,v., & Ewurum, U. (2013). Environmental scanning: An imperative for business survival and growth in Nigeria. Journal of Economics and Sustainable Development, 4(7), 12-20.
Osuala, E. C. (1987). Introduction to Research Methodology. Onitsha: Africana-Fep.
Popoola, S.O. (2000). Scanning the environment for competitive advantage: A study Corporate Banking Managers in Nigeria, Libri, 50, 2
Stoner, A. F., Freeman R. E. & Gilbert D. R. (2004).Management, United Kingdom: Pearson Education.
Strandholm, K., & Kumar, K. (2003). Differences in Environmental Scanning Activities between Large and Small Organizations: the Advantage of Size. Journal of American Academy of Business, 3(1/2), 416-421.
Unilever Nigeria Plc. (2012 – 2016). Annual Reports
Wheelen, T. L. & Hunger J. D. (2006).Strategic Management and Business Policy. New Jersey: Pearson Education, Prentice Hall.
Wheelen, T.L & Hunger, D.J. (2000).Strategic Management and Business Policy (7th ed.).London: Prentice Hall.