Entrepreneurial Orientation and Small and Medium Enterprises (SMES) Performance in Lagos State, Nigeria
Keywords:
Entrepreneurial orientation; Intangible resources; SMEs; Business performanceAbstract
The main objective of every entrepreneur in any given economy is to improve the performance of
the business. However, to achieve this goal require the combination of many business resources that work
together. Some resources are tangible, while others are intangible resources needed by an organisation to
improve performance if effectively deployed. This paper studied the impact of Entrepreneurial Orientation
(EO) on the organisational performance of Small and Medium-Sized Enterprises (SMEs) in Lagos State,
Nigeria, as well as the role of Market Orientation (MO) as a moderator on the relationship between
Entrepreneurial Orientation and organsational performance. The study employed survey research design with
the use of structured questionnaire. A simple random sampling technique was adopted, and 448
questionnaires were retrieved and analyzed from 520 administered questionnaires among SMEs in Lagos
State, Nigeria. The results of the analysis revealed that the combination of five major drivers of EO
(Innovativeness, Proactiveness, Risk-Taking. Autonomy and Competitive Aggressiveness) have significant
impact on SMEs innovation in Lagos State, with an R2 of 0.986 and a Sig. 0.000. The study also revealed the
moderating role of MO on the interaction between EO and SMEs performance to be significant at adjusted
R2of 0.981, Sig. 0.000. The study recommended that Managers/Owners of SMEs should adopt all the five
major drivers of EO in their business decision-making process. Also consider the need for the creation of
marketing department or dedicated employee to take the marketing role, to drive competitive advantage,
through innovation.
References
Abdulrab, M.; Al-Mamary, Y.H.S.; Alwaheeb, M.A.; Alshammari, N.G.M.; Balhareth, H. & Al-Shammari, S. A. (2021).
Mediating role of strategic orientations in the relationship between entrepreneurial orientation and performance of Saudi
SMEs. Brazilian Journal of Operations & Production Management, 18(4), pp. 1-15.
Adams, P.; Bodas, I. M. & Fontana, F. (2019). Strategic orientation, innovation performance and the moderating influence of
marketing management. Journal of Business Research, 97, p. 129.
Adegbuyi, A.A.; Oladele, P.; Iyiola, O.O.; Adegbuyi, O.A.; Ogunnaike, O.O., Ibidunni, A.S., & Fadeyi, O. (2018). Assessing
the influence of entrepreneurial orientation on SMEs’ performance. International Journal of Entrepreneurship, 22(4), pp. 1-
Asad, M.; Ahmad, I.; Haider, S.H. & Salman, R. (2018). A critical review of Islamic and conventional banking in the digital
era: A case of Pakistan. International Journal of Engineering and Technology, 7(4.7), pp. 57-59.
Asad, M.; Sharif, M.N. & Hafeez, M. (2016). Moderating effect of network ties on the relationship between entrepreneurial
orientation, market orientation, and performance of MSEs. Paradigms: A Research Journal of Commerce, Economics, and
Social Sciences, 10(2), pp. 74-81
Balla, D.; Fatiha, F. & Ibrahima-Samba, D. (2018). The mediating role of innovativeness in the relationship between market
orientation and performance: An application to Senegalese agri-food VSEs. Transnational Corporations Review, 10(2), pp.
-160.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), pp. 99-120.
Best, Roger J. (2009). Market-Based: Strategies for growing customer value and profitability. Fifth edition.Newjersey :
Pearson Education, Inc.
Cho, Y.H. & Lee, J.-H. (2018). Entrepreneurial orientation, entrepreneurial education and performance. Asia Pacific Journal
of Innovation and Entrepreneurship, 12 (2), pp. 124-34.
Di Stefano, G.; Peteraf, M. & Verona, G. (2010). Dynamic capabilities deconstructed: a bibliographic investigation into the
origins, development, and future directions of the research domain. Industrial and Corporate Change, 19(4), pp. 1187-1204.
Ejdys, J. (2016). Entrepreneurial orientation vs. innovativeness of small and medium size enterprises. Journal of
Engineering, Project, and Production Management, 6(1), pp. 13-24
Etim, J.J.; Adabu, M.U. & Ogar, C.A (2017). Influence of entrepreneurial orientation as survival strategy for small and
medium enterprises: The Nigeria experience. International Journal of Economics, Commerce and Management, 2(2), pp.
-518
Genc, E.; Dayan, M. & Genc, O.F. (2019). The impact of SME internationalization on innovation: The mediating role of the
market and entrepreneurial orientation. Industrial Marketing Management, 82, pp. 253–264.
Hernández-Sánchez, B.R.; Cardella, G.M. & Sánchez-García, J.C. (2020). Psychological factors that lessen the impact of
COVID-19 on the self-employment intention of business administration and economics students from Latin America.
International Journal of Environmental Research and Public Health, 17(15), pp. 52-93
Hidayat, C.; Suryana, Y.; Afiff, F. & Cahyandito, M.F. (2016). The relationship of entrepreneurial and market orientation,
marketing mix. International Journal of Economics, Commerce and Management, IV(9), pp. 611–622.
Hidayat, R.; Akhmad, S. & Mu’alim. (2015). Effects of environmental factors on corporate strategy and performance of
manufacturing industries in Indonesia. Journal of Industrial Engineering and Management, 8(3), pp. 763-766
Hsiung, H. H. & Tsai, W. C. (2017). The joint moderating effects of activated negative moods and group voice climate on the
relationship between power distance orientation and employee voice behaviour. Applied Psychology, 8(1), pp. 44-61.
Ibidunni, A.S.; Olokundun, M.A.; Oke, A.O. & Nwaomonoh, I.C. (2017). Enhancing the performance of agro-based SMES:
The role of entrepreneurship competencies. Covenant Journal of Entrepreneurship, 1(1), pp. 44-51
Jogaratnam, G. (2017). The effect of market orientation, entrepreneurial orientation and human capital on positional
advantage: Evidence from the restaurant industry. International Journal of Hospitality Management, 60, pp. 104- 113
Kirca, A. H.; Jayachandran, S. & Bearden, W. O. (2005). Market orientation: A meta-analytic review and assessment of its
Antecedents and impact on performance. Journal of Marketing, 69, pp. 24–41
Kiragu, D. N. (2016). Influence of financial innovations on financial performance of savings and credit co-operative societies
in Nyeri County, Kenya. Nairobi: University of Nairobi.
Kotler, P. & Keller, K. L. (2007). Marketing management. New Delhi: Prentice-Hall of India P. Ltd
Lawal, Fatai; Omotayo, Adegbuyi; Oluwole, O. Iyiola; Omisade, Ezekiel Ayoade & Akeem A. Taiwo. (2018). Nexus
between informal networks and risk-taking: Implications for improving the performance of SMES in Nigeria. Academy of
Strategic Management Journal, 17 (2) pp. 1-13.
Linyiru, B. M. & Ketyenya, R. P. (2017). Influence of competitive aggressiveness on the performance of state corporations in
Kenya. International Journal of Entrepreneurship, 2(1), pp. 1-14.
Lonial, S. C. & Carter, R. E. (2015). The impact of organisational orientations on firm performance: A resource-based
perspective. Journal of Small Business Management, 53(1), pp. 94-113.
Mahmutaj, Lura Rexhepi & Besnik Krasniqi (2020). Innovation types and sales growth in small firms : Evidence from
Kosovo, 15(1), pp. 27–43. doi: 10.2478/jeb-2020-0003.
Masa‟deh, R.; Al-Henzab, J.; Tarhini, A. & Obeidat. B.Y. (2018). The associations among market orientation, technology
orientation, entrepreneurial orientation and organisational performance. Benchmarking: An International Journal, 25(8), pp.
-3142
Olubiyi, T. O.; Egwakhe, A. J.; Amos, B., & Ajayi, A. A. (2019). Entrepreneurial orientation and firm profitability: Evidence
from Lagos State Nigeria. Journal of Business and Management, 21(6), pp. 42–54.
Peterson, N. M. (2019). Influence of strategic entrepreneurial orientation on the growth of SMEs manufacturing firms in
Kenya : A Literature-Based Review Nduati Munyua 3, pp. 1–13.
Presutti, M., & Odorici, V. (2018). Linking entrepreneurial and market orientation to the SME‟s performance growth: The
moderating role of entrepreneurial experience and networks. International Entrepreneurship and Management Journal, 2(1),
pp. 67-82
Schumpeter, J. A. (1934). The theory of economic development. Cambridge, MA.: Harvard University Press.
Schumpeter, P. (2011). Entrepreneurship development in small scale business. Turkey: Labson resource Istanbul Ltd
Shah, M. & Asad, M. (2018). Effect of motivation on employee retention: Mediating role of perceived organisational
support. European Online Journal of Natural and Social Sciences, 7(2), pp. 511-520
Shu, C.; De Clercq, D.; Zhou, Y. & Liu, C. (2019). Government institutional support, entrepreneurial orientation, strategic
renewal, and firm performance in transitional China. International Journal of Entrepreneurial Behavior & Research. 45(3),
pp. 22-49.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Oladele Ayodeji Ilesanmi, Idris Adegboyega Onikoyi, Nafiu Isola Badiru
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The author fully assumes the content originality and the holograph signature makes him responsible in case of trial.