Blogs and Their Social Influence

  • Rozalina Bozhilova University of Ruse
Keywords: blog; blogging; blogger; social media; values


The aim of this paper is to trace the development of blogs and discuss them as social media
with wide influence. Research of the conditions which led to the emergence of blogs. Approach:
Theoretical clarification and analysis of the phases in the development of blogs and their influence.
Results: The general conclusion drawn in the paper is that development of social media and their
technological improvement, their accessibility, make blogs popular, which also determine the impact
that blogs have. Implications: The paper can initiate a further discussion concerning notions as social
media etiquette, the power of social media, and should the social media be restricted. Value: The study
will contribute to better understanding of blogs as a way of expressing public positions and values.

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