Keywords:consumer; behaviour; advertising; decision; information
Between producer, seller and consumer there have been and developed over time,
relationships, communication and adaptation to the needs of the consumer society, depending on the
factors determined by the geographical position, financial situation, social and cultural level, religion.
Being a constantly developing consumer society, it was necessary to adapt the offer according to the
demands of the market but also according to the degree of development of the competition, imposing
the necessity of the survey among the consumers, measuring the needs and offering viable solutions.
The consumer does not have an innate self image, it is formed through adaptation, learning, the desire
for evolution and determining a purpose. The way we choose products will coincide with what we think
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