Competitive Intelligence and the Shaping of AfCFTA Policy Integration and Industrialisation
Keywords:
Competitive Intelligence; AfCFTA; Policy Integration; Industrialisation; Systematic Literature Review; Business Intelligence; Trade Policy; Industrial PolicyAbstract
The African Continental Free Trade Area presents a unique opportunity for Zimbabwe to accelerate industrialisation and strengthen regional economic integration. While competitive intelligence has been widely acknowledged as a strategic tool in business, its role in informing national policy and industrial strategy in the context of AfCFTA remains underexplored. This study fills this gap by conducting a systematic literature review using the PRISMA framework to examine how CI can shape AfCFTA policy integration and industrialisation in Zimbabwe. Peer-reviewed articles, policy reports, and relevant documents were systematically identified, screened, and analyzed to ensure methodological rigor. Findings reveal that CI supports evidence-based policymaking, enhances industrial planning, reduces information asymmetries, and strengthens Zimbabwe’s competitiveness under AfCFTA. The study’s novelty lies in synthesizing insights specifically for Zimbabwe, highlighting practical recommendations for policymakers and industry stakeholders to leverage CI for sustainable industrial growth and regional integration.
References
Africa, K. (2025). Assessing Five Years of the African Continental Free Trade Area (AfCFTA): Proposals on Potential Amendments (No. 215).
Ajambo, E., & Emebinah, C. (2021). The African Continental Free Trade Area (AfCFTA). Africa Policy Journal, 15.
Alokpo, J. D., & Kilika, J. M. (2023). Conceptualizing E-commerce Strategy as a Tool for Internationalization Performance. Economics and Business Quarterly Reviews, 140.
Ansari, S. (2021). Forging a Developmental State in Post-apartheid South Africa: A Comparative Analysis of the Structural and Political Barriers to Industrialization. In Neoliberalism and Resistance in South Africa: Economic and Political Coalitions (pp. 125-157). Springer International Publishing.
Anwansedo, F., Gbadebo, A. D., & Akinwande, O. T. (2024). Exploring the Role of AI Enhanced Online Marketplaces in Facilitating Economic Growth: An Impact Analysis on Trade Relations between the United States and Sub-Saharan Africa. Revista De Gestão Social E Ambiental, 18(6), e07494.
Arya, S., Kaji, A. H., & Boermeester, M. A. (2021). PRISMA reporting guidelines for meta-analyses and systematic reviews. JAMA surgery, 156(8), 789-790.
Atolia, M., Loungani, P., Marquis, M., & Papageorgiou, C. (2020). Rethinking development policy: What remains of structural transformation? World Development, 128, 104834.
Bose, R. (2008). Competitive intelligence process and tools for intelligence analysis. Industrial management & data systems, 108(4), 510-528.
Bouthillier, F., & Shearer, K. (2003). Assessing competitive intelligence software: a guide to evaluating CI technology. Information Today, Inc.
Bull, D. A. (2025). Impact of Curriculum Misalignment and Assessment Practices on Student Learning Outcomes in Higher Education: A PRISMA-Guided Qualitative Content Synthesis. International Journal of Interdisciplinary Research and Innovations, 13(3), 65-87.
Carter-Templeton, H., Oermann, M. H., Owens, J. K., Vance, B., Mastorovich, M. L., Quazi, M., ... & Thurman, F. (2025). Completeness of Systematic Reviews in Nursing Literature Based on PRISMA Reporting Guidelines. Advances in Nursing Science, 10-1097.
Castro-Gil, R., & Correa, D. (2021). Transparency in previous literature reviews about blended learning in higher education. Education and Information Technologies, 26(3), 3399-3426.
Cheru, F. (1992). Structural adjustment, primary resource trade and sustainable development in sub-Saharan Africa. World Development, 20(4), 497-512.
Dickson, K. (2019). Systematic reviews to inform policy: institutional mechanisms and social interactions to support their production. Doctoral dissertation, University College London.
Du Plessis, T., & Gulwa, M. (2016). Developing a competitive intelligence strategy framework supporting the competitive intelligence needs of a financial institution’s decision makers. South African Journal of Information Management, 18(2), 1-8.
Duma, S. E. (2021). Impacts and Contribution of Developmental Integration on Industrialisation in the Southern African Development Community. Doctoral dissertation, University of Pretoria (South Africa).
Ed‐Dafali, S., Adardour, Z., Derj, A., Bami, A., & Hussainey, K. (2025). A PRISMA‐Based Systematic Review on Economic, Social, and Governance Practices: Insights and Research Agenda. Business Strategy and the Environment, 34(2), 1896-1916.
Fadhlurrahman, M. A., Riyanta, S., & Ras, A. R. (2024). The Role of Competitive Intelligence in Strategic Decision-Making: A Literature Review. Asian Journal of Engineering, Social and Health, 3(10), 2307-2324.
Fofack, H. (2020). Making the AfCFTA work for ‘The Africa we want’. Brookings Africa Growth Initiative Working Paper.
Gapa, C. K. (2024). Zimbabwe Today is Not Zimbabwe Tomorrow: Investigating Economic Prospects, Capacities, and Strategic Priorities for Enhancing Global Competitiveness.
Ismail, Y. (2020). Mobilising E-Commerce for Development in Africa through AfCFTA. Geneva: CUTS.
Johns, P., & Van Doren, D. C. (2010). Competitive intelligence in service marketing: A new approach with practical application. Marketing Intelligence & Planning, 28(5), 551-570.
Kawewe, S. M., & Dibie, R. (2000). The impact of economic structural adjustment programs [ESAPs] on women and children: implications for social welfare in Zimbabwe. Journal of Sociology & Social Welfare, 27, 79.
Kilburg, D. (2025). AI Use Cases for Diplomats: Applying Artificial Intelligence to Diplomacy. CRC Press.
Lee, M., & Lee, S. (2017). Identifying new business opportunities from competitor intelligence: An integrated use of patent and trademark databases. Technological Forecasting and Social Change, 119, 170-183.
Mabeza, S. (2019). An analysis of the prospective benefits and challenges of the African Continental Free Trade Area (AfCFTA) to economic development in Africa. Doctoral dissertation, University of Zimbabwe.
Mahuni, K., Zivanomoyo, J., Siyakiya, P., & Mutsvangwa, S. (2025). Zimbabwe’s Economy. Springer International Publishing AG.
Maluleka, M. L., & Chummun, B. Z. (2023). Competitive intelligence and strategy implementation: Critical examination of present literature review. South African Journal of Information Management, 25(1), 1610.
Morris, M., & Fessehaie, J. (2014). The industrialisation challenge for Africa: Towards a commodities based industrialisation path. Journal of African Trade, 1(1), 25-36.
Neta, G., Chambers, D. A., & Simpson, L. (2024). Conference on the Science of Dissemination and Implementation in Health. Implementation Science, 19(2), 42.
Nshimbi, C. C. (2019). Pan-African aspirations drive a new free trade pact. Current history, 118(808), 188-193.
O’Dea, R. E., Lagisz, M., Jennions, M. D., Koricheva, J., Noble, D. W., Parker, T. H., ... & Nakagawa, S. (2021). Preferred reporting items for systematic reviews and meta‐analyses in ecology and evolutionary biology: a PRISMA extension. Biological Reviews, 96(5), 1695-1722.
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., ... & Moher, D. (2021). Updating guidance for reporting systematic reviews: development of the PRISMA 2020 statement. Journal of Clinical Epidemiology, 134, 103-112.
Pellissier, R., & Nenzhelele, T. E. (2013). Towards a universal definition of competitive intelligence. South African Journal of Information Management, 15(2), 1-7.
Polo, A., Morillo-Torres, D., & Escobar, J. W. (2025). Toward adaptive and immune-inspired viable supply chains: A PRISMA systematic review of mathematical modeling trends. Mathematics, 13(14), 2225.
Robinson, P. (2002). Macroeconomic Performance under the Economic Structural Adjustment Program: an Essay on Iatrogenic Effects. In Macroeconomic and Structural Adjustment Policies in Zimbabwe (pp. 23-52). Palgrave Macmillan UK.
Roemer, M. (1979). Resource-based industrialization in the developing countries: A survey. Journal of development economics, 6(2), 163-202.
Seow, H. Y., Tan, T. S. T., & Tan, T. K. (2014). Tao of Innovation, The: Nine Questions Every Innovator Must Answer. World Scientific.
Tiwari, K., Campus, D., & Shukla, M. S. (2025). Asia Pacific Journal of Health Management. Asia Pacific Journal of Health Management, 20(2).
Tröster, B., & Janechová, E. (2021). The long journey towards Pan-African integration: The African Continental Free Trade Area and its challenges (No. 31). ÖFSE Briefing Paper.
Usigbe, C. O. (2024). The Effect of Information Cost upon the Efficient Allocation of Resources: A Comparative Approach. Xlibris Corporation.
Vedder, R. G., Vanecek, M. T., Guynes, C. S., & Cappel, J. J. (1999). CEO and CIO perspectives on competitive intelligence. Communications of the ACM, 42(8), 108-116.
Wade, R. (2010). After the Crisis: industrial policy and the developmental state in low‐income countries. Global Policy, 1(2), 150-161.
Wapmuk, S., & Ali, J. M. (2022). The african continental free trade area (AFCFTA) and regional economic integration: prospects and challenges. Zamfara Journal of Politics and Development, 3(1), 15.
Yesufu, L., & Alajlani, S. (2025). Enhancing Strategic Decision-Making with AI: Unveiling the Untapped Potential. In Economic and Political Consequences of AI: Managing Creative Destruction (pp. 415-436). IGI Global Scientific Publishing.
Zaidi, S. S. A., Nagri, S., & Naqvi, S. I. H. (2024). The role of Competitive Intelligence in Strategic Decision Making. Priority-The International Business Review, 2(2), 394-402.
Zhan, J. X. (2021). GVC transformation and a new investment landscape in the 2020s: Driving forces, directions, and a forward-looking research and policy agenda. Journal of International Business Policy, 4(2), 206-220.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Alexander Maune

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The author fully assumes the content originality and the holograph signature makes him responsible in case of trial.