Communication Management in the Institutions of Public Order and Safety from the Perspective of Using the Concept of Emotional Intelligence

Abstract

The process of public communication at institutional level is undergoing a permanent
transformation and, implicitly, an adaptation to the needs of the communicating institution, but
especially to the need for information requested by external receivers, receivers representing the final
destination of this process. The prospect of good institutional communication is quantified by
measuring the external mass perception of the message generating institution. Our approach aims at
revealing the concept of emotional intelligence in public communication in terms of the transmitted
message importance, related to the content of the group or macro mentality. From this perspective, the
importance of using a public communication tool adapted to the new social security challenges
represents the essential institutional structural element in determining the strategic and communication
maturity that a public institution of public order and security can constitute and implement. This
approach shows, in applied terms, the identification and implementation of public communication
strategies whose main purpose is groups’ and macrogroups’ maintaining and actively participating in
achieving the general perception of public safety and community security.