The Configuration of Stimulative Organizational Communication Factors within Universities from an Intercultural Perspective
Keywords:
organizational communication; university environment; interculturality; organizational culture; leadershipAbstract
The article analyzes the configuration of stimulative factors within organizational
communication in the university environment from an intercultural perspective, in relation to the
structural transformations associated with the globalization of education and the internationalization of
higher education institutions. Organizational communication is examined as a constitutive component
of organizational functioning, with direct implications for managerial processes, institutional climate,
and academic activity, as configured through the cultural diversity of organizational actors, including
academic staff, students, and administrative personnel. The analysis identifies a set of factors that
stimulate organizational communication, including organizational culture, participatory forms of
leadership, intercultural competences, inclusive institutional regulations, the integration of digital
communication technologies, and the articulation of formal and informal communication structures.
From an intercultural perspective, attention is directed to the role of cultural values, communication
styles, whether direct or indirect, orientations toward authority, and the management of linguistic
differences in either facilitating or constraining communication flows. The article advances the view
that universities leveraging cultural diversity as an internal organizational variable are better positioned
to develop coherent communication frameworks grounded in mutual understanding, institutional trust,
and coordinated action. The discussion also addresses institutional practices that contribute to the
regulation and improvement of intercultural communication, including intercultural development
initiatives, internationalization policies, and institutional feedback mechanisms embedded within organizational processes. The configuration of stimulative organizational communication factors,
adapted to the intercultural specificities of the university environment, constitutes a fundamental
condition for enhancing institutional cohesion, the quality of educational processes, and the
international competitiveness of universities.
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